Successful fast casuals cater to lifestyles

03/15/2012 | SmartBrief/SmartBlog on Food & Beverage

Successful fast casual concepts such as Panera and Chipotle cater to consumers' tastes for food as one part of a holistic lifestyle centered around a few core concepts including speed, convenience and connections, writes Paul Barron in this excerpt from his book "The Chipotle Effect."

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