Tips to boost spring conversions

03/15/2012 | Blog

As brick-and-mortar merchants brace for last-minute St. Patrick's Day shoppers, online retailers are planning ahead for Easter, Mother's Day, Father's Day and graduations, writes's Fiona Swerdlow. Her tips for boosting spring gift sales and conversions include starting with evaluating and updating promotions that have worked with your customers in the past.

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