Exec: A silo-free vendor is the trick to social integration

03/15/2013 | Forbes

Businesses seem poised to start exploiting the Big Data of social media, writes Reggie Bradford, Oracle's senior vice president of product development. "As social looks to weave throughout the enterprise, it underscores the need for organizations to embrace change and break with the 'traditional' ways of doing business -- across people, processes, and technology," he writes, urging businesses to adopt a single "silo-free" vendor.

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