QR code for Franck Muller knits together print, mobile, social media

03/15/2013 | Luxury Daily

Print, mobile and social are all brought together with Swiss watchmaker Franck Muller's QR code in DuJour magazine. Scanning the code in the print ad, readers are taken directly to Franck Muller's Facebook page for an easy fan "like" that can further spread the word about the brand. The QR code, however, is being criticized by some observers for the absence of any distinct branding note in its design.

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