Coke remakes Chinese supply chain

03/16/2004 | Los Angeles Times (tiered subscription model)

Coca-Cola is poised to expand its market share in China after retooling its supply chain to more directly serve smaller towns and rural areas, thus avoiding large wholesalers that drove up prices. China, now Coke's sixth-largest market, is set to become the world's largest beverage market within a decade, a company official said.

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