Microsoft to unveil search ad play

03/16/2005 | · Wall Street Journal, The

Microsoft previewed its keyword search advertising system, called MSN adCenter, and announced that it would test the service to advertisers in France and Singapore before its U.S. debut, which is anticipated sometime after Microsoft's deal with Yahoo's Overture ad network expires in 2006. The MSN adCenter will offer advertisers key demographic data from searches made by MSN members; company CEO Steven A. Ballmer said, "Advertising is going to be a very important long-term source of revenue to Microsoft."

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