Click fraud audit stuns marketer

03/16/2006 | Washington Post (tiered subscription model), The

An audit conducted by ClickFacts Inc., for client Radiator.com found that 35% of referrals generated by ads on Google and 17% of referrals generated by ads on Yahoo! were the result of click fraud. The case provides the springboard from which columnist Leslie Walker delves into the seamy underbelly of contextual advertising.

View Full Article in:

Washington Post (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY