Click fraud audit stuns marketer

03/16/2006 | Washington Post (tiered subscription model), The

An audit conducted by ClickFacts Inc., for client Radiator.com found that 35% of referrals generated by ads on Google and 17% of referrals generated by ads on Yahoo! were the result of click fraud. The case provides the springboard from which columnist Leslie Walker delves into the seamy underbelly of contextual advertising.

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Washington Post (tiered subscription model), The

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