Internet, Spanish-language TV hottest ad categories

03/16/2006 | Broadcasting & Cable

The Internet, Spanish-language TV and cable helped push up total ad spending by 4.2% last year, according to a new report from Nielsen Monitor-Plus. The Web was the top ad category, increasing 23.3% over 2004, while Spanish-language TV jumped 16.9% and cable gained 11%. However, network TV went down 1.5% and spot TV in the top 100 DMAs was basically flat.

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