Has social networking jumped the shark?

03/16/2007 | Chicago Tribune (tiered subscription model)

That the beloved, but traditional, Girl Scout Thin Mint cookie has its own MySpace profile page raises the question of whether social marketing already has passed its prime as a marketing vehicle, according to this article. "Even though everyone might be suddenly talking about some other service, and there's a critical mass for the Next Big Thing, as long as there are so many eyeballs at places like YouTube and MySpace, you can say it's still an effective" way to market, said Mark Robinson, senior editor at Wired magazine.

View Full Article in:

Chicago Tribune (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
Product Marketing Manager
Urban Airship
San Francisco, CA