New in-house ads from Miller tag Lite as "ultimate" beer

03/16/2007 | Adweek

Miller Brewing is replacing a campaign for its flagship Lite brand by Crispin Porter + Bogusky in Miami with new ads created in-house that emphasize its superiority over rival light beers. The spots, which proclaim Miller Lite as the "ultimate light beer by design" and use the existing "Good call" tagline, will run during the NCAA basketball tournament.

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