Study: Mobile ad acceptance increases

03/16/2007 | MediaPost Communications

For mobile advertising to gain consumer acceptance, providers must target their advertising to specific demographics, according to a Harris Interactive poll, which found that 36% of mobile users are open to wireless ads if an incentive is involved. The study also found that 18- to 39-year olds are the most interested in receiving ads on their mobiles.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations
Product Marketing Manager-B2C
RetailMeNot
Austin, TX
Partner Manager
RetailMeNot
Austin, TX
Product Marketing Manager-B2B
RetailMeNot
Austin, TX
Account Director
RetailMeNot
Austin, TX