Ad Age names Unilever Digital Marketer of the Year

03/16/2008 | Advertising Age (tiered subscription model)

Consumer packaged goods company Unilever has been named Digital Marketer of the Year by Advertising Age, which cites its "Evolution" viral video on behalf of Dove, and a short-form video campaign on behalf of antiperspirant Degree that tied into TV drama "24." The campaigns all combined online and traditional elements. As Unilever's North American media director Rob Master said, "Digital is far from done in isolation."

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