Carat lowers ad forecasts but sees no slowdown in 2009

03/16/2008 | Financial Times (tiered subscription model)

Media buyer Carat lowered its forecast for worldwide and U.S. advertising growth this year, but emphasized its belief that the economic downturn would not result in further ad spending cuts in 2009. "Overall, our forecasts for 2009 are more conservative than those for 2008, but we do not foresee a severe slowdown in global spend as a result of the past six months' financial uncertainty," said Mainardo de Nardis, CEO of Carat parent, Aegis Media.

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