NBCU to expand presence in online ad market for cars

03/16/2008 | Wall Street Journal, The

NBC Universal, which owns cable networks such as Bravo and USA, will acquire a 35% stake in DriverTV, an online VOD network that specializes in videos aimed at car buyers, for about $6 million in the hopes of raking in a bigger share of automotive-ad dollars on the Web, according to sources. The deal allows the media conglomerate to place DriverTV content on other NBCU properties, including NBC.com and NBC-owned station sites and cable channels.

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