Sponsors woo "Sex and the City" fans

03/16/2008 | NYTimes.com

New Line Cinema has teamed up with a host of marketers large and small, including Mercedes-Benz USA, Skyy Spirits, Coty perfumes and the couture handbag rental service Bag Borrow or Steal, have promotional tie-ins to the May release of "Sex and the City: The Movie." "We've positioned this movie from the beginning as 'the Super Bowl for women,'" said New Line Cinema marketing president Chris Carlisle.

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