Ad shop CEOs talk Twitter

03/16/2009 | Adweek

Some top agency executives have mixed feelings about whether they're using Twitter too little or divulging too much with their tweets, but say the microblog has become a key part of their regular communications. "Basically, I treat every tweet as if there was a flattering or unflattering photo of me broadcast on CNN and the words that I'm typing are right beneath it," said Deep Focus CEO Ian Schafer. "I've probably deleted more Tweets than I've written."

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