Brian Dunn, incoming CEO of Best Buy, and Gerard Kleisterlee, CEO of Philips, are among executive luminaries who say that merely plugging financial holes is a losing strategy. Here, they and other CEOs explain their plans for getting ahead in the recession. Best Buy, for example, is expanding its tech service. Customers don't just want a product, Dunn said. "They're interested in who is going to help them get the benefit of what they're buying over the life of it."
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