How these CEOs are changing their game

03/16/2009 | Bloomberg Businessweek

Brian Dunn, incoming CEO of Best Buy, and Gerard Kleisterlee, CEO of Philips, are among executive luminaries who say that merely plugging financial holes is a losing strategy. Here, they and other CEOs explain their plans for getting ahead in the recession. Best Buy, for example, is expanding its tech service. Customers don't just want a product, Dunn said. "They're interested in who is going to help them get the benefit of what they're buying over the life of it."

View Full Article in:

Bloomberg Businessweek

Published in Brief: