Marketing means playing it cool at SXSW

03/16/2009 | NYTimes.com

Marketing to a crowd of marketers can be pretty tough, and that's why, according to this article, many companies are finding it necessary to think outside of the box when trying to get the word out about their wares to SXSW attendees. As Jeremiah Owyang of Forrester Research quipped, "Heavy marketing doesn't work with the cool kids."

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