Method to their madness

03/16/2009 | Inc. online (free registration)

Childhood friends Adam Lowry and Eric Ryan never thought it would be easy to start a line of cleaning products distinguished by environmentally friendly ingredients and good design. But they also didn't anticipate the dot-com bust or the subsequent recession in San Francisco, home to their Method Home brand. The founders concocted products in their bathtub, ran up their credit cards and sweet-talked their suppliers on the way to creating a $100 million company.

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