Are you still eco-conscious when nobody's looking?

People are more likely to buy green products when they think someone's watching, according to new research. Shoppers in brick-and-mortar stores were far more likely to opt for sustainable choices, a study found, while online shoppers were more likely to choose less green, more luxurious options. "People want to be seen as being altruistic," says the study's lead author. "Nothing communicates that better than by buying green products."

View Full Article in:

Telegraph (London) (tiered subscription model), The

Published in Brief: