Green products to be focus of P&G push

Procter & Gamble, by the end of the year, plans to reach 50 million U.S. households with its multiplatform "Future Friendly" effort touting the green-friendly versions of Tide, Pampers and other products. Melanie Healey, P&G president for North America, said in a statement that consumers "want to purchase the brands they already know and trust and understand how using these products ... can help them lower their impact on the environment."

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