PepsiCo enjoys sparkling results from DEWmocracy 2

03/16/2010 | Beverage World Publications Group

Since PepsiCo launched its DEWmocracy 2 promotion, the company has enjoyed a tremendous surge in its social-media marketing campaign: 726,803 Mountain Dew Facebook Fans; 19,010 Mountain Dew Twitter followers and 2,957 channel views on DEW Lab's YouTube channel. The goal of the 12-month campaign is to create yet another user-generated Mountain Dew beverage.

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Beverage World Publications Group

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