Social media yields mixed results for small businesses

03/16/2010 | Wall Street Journal, The

While some small businesses swear by social-media marketing, others have been disappointed. "The hype right now exceeds the reality," says professor Larry Chiagouris of Pace University's Lubin School of Business. But others say that a consistent investment of time in social-media outreach pays dividends at the cash register. Still, according to one survey, 50% of small-business owners say social media is more work than anticipated.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY