Top Trump: The secret of Ivanka's social success

03/16/2010 | BNET

Ivanka Trump claims to be the most popular luxury brand on Twitter, and she says it's because the platform's personal, targeted nature plays to her family's core strengths. "It's because we're not just a static brand. We're dynamic, we're based on a family. We're not just a name -- we have a level of accountability, and people associate us with what luxury means," she says.

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