Unilever gets wild in Degree campaign

03/16/2010 | MediaPost Communications

Unilever's Degree brand is promoting its new Adrenaline Series line of antiperspirant with a Web series called "Fan vs. Wild," featuring four contestants in wilderness challenges. Pro athletes will mentor the contestants, and the winner will appear beside "Man vs. Wild" star Bear Grylls in an hourlong "Fan vs. Wild" episode, scheduled for fall on the Discovery Channel.

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