Southwest goes for a slam dunk with its Rapid Rewards promotion

03/16/2011 | Sun (Baltimore), The

Southwest Airlines is tapping into college basketball's March Madness with a Rapid Rewards promotion that promises to score 100,000 points for 100 members by the end of the month. To promote the promotion, Southwest has partnered with Dude Perfect, a group known for Web videos of basketball trick shots.

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Sun (Baltimore), The

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