Agencies must take a no-fear approach to mobile marketing

03/16/2012 | VentureBeat

Many ad agencies are repurposing existing work for the mobile space, rather than creating mobile-specific campaigns, writes Alex Kutsishin. That's regrettable, but it creates big opportunities for those agencies brave enough to take the plunge, particularly with the aid of third-party tools. "Agencies should see the value in crafting ad strategies and campaigns geared specifically for this burgeoning market," Kutsishin argues.

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