AmEx and Twitter coupon program drives $1.3 million in savings

03/16/2012 | Advertising Age (tiered subscription model)

American Express' collaboration with Twitter, wherein users tweet for rewards, is off to a strong start. Promoted by a Jay-Z concert at the South by Southwest event, Twitter users have downloaded 150,000 coupons for brands such as Best Buy and McDonald's worth $1.3 million in just nine days, per Visibli.

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