Audience targeting leads marketing strategies online

03/16/2012 | eMarketer

Audience targeting is the most valued tactic among online publishers, according to a ValueClick Media survey. Targeting based on audience (61%) edged out demographic (59%) and contextual (57%). When it came to the important elements of brand campaigns, content or ad environment campaigns tied with audience data/targeting at 27%, per Collective and Advertiser Perceptions.

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