Is a custom social network right for your business?

03/16/2012 |

Custom online communities can be a good way for businesses to engage customers and build buzz -- but it's important to understand the challenges involved, writes Miguel Leiva-Gomez. Community building requires commitment, content and consistency, and you won't see an immediate payoff from your investment. "It's much more difficult than it sounds, and might not be worth your while if you have that gut feeling that your business won't be able to run that kind of show," Leiva-Gomez writes.

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