Evolving NAB Show adopts theme of change

03/16/2012 | World Screen News

A venue for new companies, Start-Up Loft, along with Content Market, which will bring together programming executives and digital distribution platforms, are among the new features for this year's NAB Show in Las Vegas. More than 200 new exhibitors will be on hand, all as part of the show's theme, "The Great Content Shift: Defining Your Evolution." The idea was selected because it reflects the fact that "there is so much happening now, in terms of change and the shifting of technologies and business models," said Chris Brown, NAB's executive vice president of conventions and business operations.

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