"It's the pictures, stupid," say online marketers

03/16/2012 | Advertising Age (tiered subscription model)

Photo-sharing has been a key growth driver for sites such as Facebook and Pinterest -- and that's forcing marketers to come up with new ways of advertising alongside visual content. Some publishers are using ad overlays similar to those seen on YouTube videos, writes Chas Edwards, but the holy grail is advertising that adds to images instead of distracting attention away from them. "If a brand sponsors relevant content and services that enhance an image, the reader is much more likely to pay attention," Edwards notes.

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Advertising Age (tiered subscription model)

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