Second-screen experience to be major part of March Madness

03/16/2012 | Mobile Marketer

Brands will be following up on their second-screen campaigns for this year's Super Bowl with new mobile appeals connected to the NCAA Men's Basketball Tournament. The length of the tournament and heavy involvement of younger viewers is likely to mean that Super Bowl records for second-screen engagement will be broken, according to Brunner's Shaun Quigley. The Internet Innovation Alliance says the tournament could produce 18 million hours of streaming video consumption.

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