Thought leadership strategy requires proper reflection

03/16/2012 | Magnani Continuum Marketing Blog

Thought leadership can play a key role in business-to-business marketing -- but there are pitfalls you must be aware of before implementing a program, writes Kathy Seabold. Test the waters first with a few customers to make sure you have the right focus before diving in, making sure that you're offering a fresh perspective and allowing for comments to guide future conversations. Don't be so self-effacing that you forget to tie your content back to your products or services.

View Full Article in:

Magnani Continuum Marketing Blog

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA