Yahoo!, AOL and Microsoft to sell each other's ad inventory

03/16/2012 | ClickZ

Microsoft, AOL and Yahoo! have joined forces to create the biggest-ever single marketplace for IAB-standard ad units, through a deal that allows the three online-advertising giants to offer access to one another's unsold inventory. It's hoped the deal will cement the three companies' position as the first stop for big brands seeking "premium" spaces for their campaigns.

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