Brands try to cash in on Vine comedy

Vine's six-second medium has led to a rise in a new form of comedy that's fast and frenzied, causing brands to seek out comedians to reach the Vine audience. Brands are seeing new benefits such as repeat label exposure because videos automatically loop. "Getting it across six to 10 times in a session versus once, becomes a very interesting debate of a value proposition," said Gary Vaynerchuk of Vine talent agency Grape Story.

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