HealthCare.gov gets a March Madness campaign

03/16/2014 | USA Today

The Obama administration is targeting young men to sign up for health insurance with a new March Madness campaign for HealthCare.gov. President Barack Obama, White House aides, athletes and their moms will make public service ads, post on social media and give interviews with sports-related outlets such as ESPN Deportes and Locura Deportiva. "We're putting on a full-court press" to remind people to sign up, said Tara McGuinness, White House senior communications adviser.

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