What misleading location data tell marketers

03/16/2014 | Adweek

People on social media often claim to be in major cities such as Los Angeles when they're actually in the surrounding areas, according to 140 Proof. "Geographic drift" has different implications, potentially hurting a restaurant trying to increase foot traffic but also giving marketers the ability to understand a consumer's preferences. "We need to be considering exactly where this person is. And we have to consider how location affects them as a person," said 140 Proof Chief Technology Officer John Manoogian.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY