Caesars places bet on price-guarantee program

03/17/2004 | Las Vegas Review-Journal

Las Vegas' Caesars Entertainment is making a bid to lure customers away from third-party reservation Web sites and toward its own Web site by launching its "Best Rate Plus Guarantee" program. The program offers to match any price for one of the casino rooms a customer finds on the Internet and then will beat the price with an extra 25% discount.

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