NBC Universal research reveals DVR-ad surprise

03/17/2006 | Advertising Age (tiered subscription model)

Counter to the conventional wisdom, NBC Universal's TV research and media development arm has found that households with DVRs are skipping fewer commercials than those without the devices. But the research, intended to reassure ad agency executives at a program-development meeting, raised more questions, including why marketers have been paying for ads in non-DVR households if viewers are skipping past them.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY