CBS deploying ad-driven widgets with local news to blogs, social media

03/17/2008 | Mediaweek

CBS on Monday announced the official rollout of the CBS Local Ad Network, which allows local bloggers and social-media sites to post ad-supported local news content, in the form of widgets and links to CBS-owned stations. The local outlets will sell the ads, with online partners receiving a share of the ad revenues generated, according to this article.

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