Execs: Marketers likely better off if Google rival emerges

03/17/2008 | Financial Times (free content)

Marketers probably would benefit from the added competition, if Microsoft succeeds in its takeover bid for Yahoo! and creates a stronger rival to Google, according to executives at some of the top ad holding companies. "If we have two competitors, a duopoly is better than a monopoly," said Sir Martin Sorrell, chief executive of WPP, who has referred to Google as a "frenemy" to marketers.

View Full Article in:

Financial Times (free content)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA