Execs: Marketers likely better off if Google rival emerges

03/17/2008 | Financial Times (free content)

Marketers probably would benefit from the added competition, if Microsoft succeeds in its takeover bid for Yahoo! and creates a stronger rival to Google, according to executives at some of the top ad holding companies. "If we have two competitors, a duopoly is better than a monopoly," said Sir Martin Sorrell, chief executive of WPP, who has referred to Google as a "frenemy" to marketers.

View Full Article in:

Financial Times (free content)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals