Media's future will still have "us" moments

03/17/2008 | Advertising Age (tiered subscription model)

New media is heading toward a place where users can consume content when they wish but still enjoy shared "water-cooler moments" with others, according to Dave Morgan, founder and chairman of Tacoda and a former EVP at AOL. "So the good news for the future: Yes, you will be able to bowl alone if you want to, but you won't have to," Morgan writes. "You will able to have on-demand media and also share the experience."

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