Sites must reassure marketers wary of user video

03/17/2008 | Forbes

With many top marketers reluctant to commit to the online video segment out of concern their brands will be linked to inappropriate content, sites must improve on their current methods for identifying which videos are most suitable for ads, according to this article. At the same time, some video-site users may balk at watching a preroll ad for a clip that may turn out to be of dubious quality.

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