MillerCoors plans major push in event marketing, radio ads

03/17/2009 | Advertising Age (tiered subscription model)

MillerCoors sees an opportunity to step in where rival Anheuser-Busch and major marketers in the automotive and financial sectors have cut their ad budgets: naming rights for sports and other events, as well as radio ads. "Now we have the chance to turn other categories upside down," Dockery Clark, MillerCoors' EVP-sports and event marketing, said at the Radio Advertising Bureau conference in Orlando, Fla. "This is a once-in-a-lifetime opportunity for us as the new MillerCoors."

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