Most "engaging" print ads of 2008

03/17/2009 | Advertising Age (tiered subscription model)

Print ads for Pepperidge Farm, LG wireless phones and Cartier were among those in 2008 that ranked highest on an "engagement score" index created by MRI Starch Communications. The index rated the ads based on the percentage of readers whose attention was captured by them and the percentage to read at least half of the copy.

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Advertising Age (tiered subscription model)

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