WPP and Google team up to study ads

03/17/2009 | Wall Street Journal, The

A $4.6 million effort by ad holding company WPP Group and Google is funding research on how consumer choices are affected by digital and traditional advertising. Many of the studies will examine ways to optimize ad allocation, how Web ads affect brand image and how the brain responds to online advertising, per this article.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
http://urbanairship.com
Portland, OR
Business Development Associate
inMarket Media LLC
CA
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY