6 ways to use social media to enhance engagement

03/17/2010 | SmartBrief/SmartBlog on Workforce

To effectively use social media to engage workers, establish trust by allowing people to speak their minds and don't use ghostwriters to publish messages from their CEO, Martha Finney writes. "[T]o make social media really work as a culture builder, the messaging must be authentic, with a feel of immediacy," she writes.

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