Marketers back Tiger Woods' decision to play Masters

03/17/2010 | Advertising Age (tiered subscription model)

Tiger Woods' announcement that he would return to golf at next month's Masters got a positive response from three of his biggest sponsors -- EA Sports, Nike and Gillette. However, only the game maker, which is planning a new title featuring Woods, has made public its plans for his future marketing role, according to this article.

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