Social-media tools are introduced by e-mail marketers

03/17/2010 | ClickZ

Responsys and StrongMail are among the e-mail marketing firms that have created tools for clients to coordinate their e-mail initiatives, social media and mobile campaigns. "What we've seen over the past year is our customers and the marketplace saying ... 'I have all these fans -- how do I take advantage of this?' " said John Berkley, vice president of product marketing at Responsys.

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